Why You Should Start Building Your Email List Right Away
When we talk with professional bloggers, not building an email list is the #1 mistake they admit. So why is it that beginners continue to make this mistake over and over? Because there is a false presumption that email marketing is dead.
But Isn’t Email Marketing Kind of Dead?
No, it is not. In fact email marketing had never been more alive as it is today. Every website wants you to give them your email address, whether it is Facebook, Twitter, or The New York Times. Why email is so relevant and important?
The answer is very simple. Everyone’s got an email address which they log into several times a day. Most people with smart phones are signed into their email accounts 24/7 with push notifications enabled. Email is much more personal, direct, and a reliable way to get in touch with most people.
Advantages of an Email List
During our years of online marketing experience, we have learned that building an email list is probably the best thing you can do for your website and your business.
Why? Because when someone subscribe to your email list with double opt-in, they are really interested and are much more likely to open your email and click on the links. It is not such a surprising fact, here is why:
Email is Personal – Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. Your message is intended for a user and it lands into their inbox. It is very direct, personal, and casual.
Email is Purposeful – To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously already interested into hearing from you and is much more receptive and responsive to your message.
Email is Targeted – As we mentioned earlier the user has already shown interest in your products / content. They have already given consent to learn more by receiving your emails. They are much more likely to click, buy, and spread the word around for your products and services. Since you already know what they like, you can deliver them highly relevant content and offers to get better results.
Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public wall or timeline. They can ask you questions directly in private with confidence. You’d be surprised how many people don’t want to ask questions on public forums where everyone can read them. Email also allows users to build a one on one relationship with you. Gradually they develop trust in your brand and proudly spread the word around.
To summarize all this, email works a lot better than any other online marketing tool. Big name brands learned that long time ago, and this is why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists. They understand that the email is the best long term investment and people will continue to get their message at a very low cost for a longer period of time.
At Global Internet Projects we can show you how to build your own email list and get the most out of your site's visitors. It does not matter what kind of business you run, what kind of website you have, or what industry you are in. Learn from other’s experience and don’t make the same mistake...
Turn your visitors into returning customers
Start building your email list right away.