Why You Need A Beautiful website?
As the old adage proclaims, “first impressions are everything.” This is as much true for websites as anything else. This facet of human perception and psychology is why design needs to be at the forefront of any website strategy.
So what do we know about websites and first impressions?
In a study titled “Trust and Mistrust of Online Health Sites” the findings show that of all the elements involved in deciding whether or not to trust a website, 94% of them were design oriented. These were:
- Layout too complex
- Design is boring (especially colors)
- Pop up advertisements
- Poor search-ability
- Slow introduction
- Print too small
- No navigational aids
- Name of website doesn’t fit
- Too much copy
- Looks and feels too corporate
The above accounted for 94% of the reasons people in the study decided to not trust a site, which left only 4% to take into account the remaining factor, content. Of course, this all flips once you have the visitor’s trust and interest; that’s when content takes over.
At Global Internet Projects we are passionate about beautiful websites.
Let us help you build your own.
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